Elon Musk’s social media platform, X, engaged in discussions with Amazon to integrate into the ad-buying software of the world’s largest online retailer.
The proposed collaboration aimed to target small and medium-sized businesses on Amazon’s marketplace, encouraging them to advertise on X.
Talks have stalled, but there’s potential for resumption in the new year, as X, led by CEO Linda Yaccarino, seeks to diversify its advertiser base after losing major brands due to controversies.
If the partnership materializes, it could be crucial for X, which faces challenges in content moderation and proving the effectiveness of its advertising model against giants like Meta and Google.
The platform’s focus on small and mid-sized businesses reflects a shift in demographics and a response to the departure of major brands, emphasizing the need for X to redefine its image and appeal to a broader range of businesses.
