Equinox has launched a new program called Optimize with a hefty $40,000 yearly fee.
This initiative aims to enhance human potential through personalized nutrition, sleep, and fitness coaching tailored to each member’s unique biodata.
The program is a collaboration with Function Health, co-founded by Dr. Mark Hyman, a prominent functional medicine physician.
Function Health offers direct-to-consumer blood tests assessing various health aspects like cardiovascular, metabolic, liver, kidney, and thyroid health.
Function’s objective is to assist individuals in achieving a healthy century, although Equinox does not specify a longevity goal.
