Amidst the ongoing rideshare battle between Uber and Lyft in Minnesota, a new player has entered the scene.
Wridz, alongside MyWheels, has become one of the first newly licensed rideshare companies in Minneapolis, offering drivers like Jeffrey Boever the appeal of retaining 100% of their earnings.
Boever highlighted the significance of a company standing up for drivers, a sentiment echoed by others in the industry.
Wridz, led by CEO Steve Wright, launched its service on Wednesday, initiating the onboarding process for drivers and aiming to strike a balance in rider-driver ratio during their rollout.
While industry expert Sergio Avedian acknowledges that Wridz and similar companies may not reach the scale of Uber and Lyft, he emphasized the importance of providing consumers with alternative choices in the event of these major companies leaving.
Avedian views Minnesota’s rideshare developments as pivotal, suggesting that outcomes here could influence similar situations in other major cities.
As for the future, Avedian’s outlook remains uncertain, jokingly referring to his “shattered crystal ball.”
Comparisons indicate that Wridz may offer slightly cheaper rides but with potentially longer wait times as the company ramps up its driver network.
With the legislative session ending soon, lawmakers face a tight deadline to negotiate a solution that prevents Uber and Lyft from exiting the state.
