Shai Weiss, CEO of Virgin Atlantic, has endorsed a new policy allowing crew members to display tattoos and choose their gendered uniforms while on duty.
According to Weiss, this move is aimed at injecting more fun into flying, which he sees as a key differentiator for Virgin.
The airline is showing improved financial stability, with operational profits nearing breakeven.
Virgin’s recent initiatives range from luxury upgrades like the “Retreat Suite” to progressive policies such as environmental stewardship and expanded flight routes, including London-Toronto.
Despite some initial criticism, Weiss defends these policies as necessary for creating an inclusive environment where everyone can thrive. He acknowledges that not everyone may agree with their progressive approach but believes societal attitudes will evolve over time.
In a recent interview with Fortune, Weiss acknowledged passenger frustrations with issues like overbooked flights, delays, and safety concerns, exacerbated by challenges with Boeing planes and pandemic-related demands.
He emphasized Virgin’s commitment to addressing these industry-wide challenges, positioning the airline at the forefront of solutions.
