MiWayLife has introduced a new online platform that allows users to easily secure life and burial insurance from home.
This move marks a significant expansion of MiWayLife’s offerings, reflecting the increasing demand for digital insurance options driven by evolving customer preferences and technological progress.
Following the success of MiWayLife Direct, which facilitated online life insurance purchases, the company now offers MiFuneral—a fully digital platform for funeral insurance. Customers can now manage their insurance needs independently without interacting with an agent, although support is available during business hours. The platform is designed to be user-friendly and straightforward.
Craig Baker, CEO of MiWayLife, explains that the shift to digital is intended to provide greater flexibility and convenience for clients. “By embracing digital solutions, we allow clients to handle their insurance needs on their own while still offering support from our team when required,” Baker says.
He also notes, “The growth of InsureTech is pushing innovation, and adopting digital solutions was crucial. Our goal is to offer a shopping experience as smooth and effortless as in other retail sectors.”
The launch comes at a time when consumer expectations for convenience and immediate access are increasing, making digital solutions more attractive than traditional methods. MiWayLife’s new platform is designed to meet these needs with an easy-to-use interface and ongoing support options.
Baker concludes, “Our online experience is crafted to be both simple and thorough, providing clients with the reassurance they need before making decisions, and offering continuous assistance through chat or by speaking with a representative.”
