The United States Army and other military branches are facing a recruitment crisis, struggling to attract new members. To address this, actor and WWE star Dwayne ‘The Rock’ Johnson was given funds by the Army to boost enrollment through campaigns.
However, the initiative failed, and the Army is now trying to recover millions of dollars from Johnson due to the poor results, with reportedly no new recruits.
Johnson, who invested $15 million in acquiring the rights to the XFL in 2020, later merged it with the USFL to form the UFL.
The Army saw this as a unique recruitment opportunity, but many recruits dropped out due to the political climate and other factors.
The Army invested $11 million in the campaign, but the return was disappointing.
According to Military.com, the Army is attempting to reclaim $6 million of their investment.
Johnson had agreed to make five promotional posts on his social media, each valued at $1 million, but he only posted twice, leading to dissatisfaction from the Army.
Despite the failed campaign, Army officials stated that the UFL remains in communication with them, and Johnson is still considered a good partner.
