The online retailer has announced that its sale event will return on October 8 and 9. This marks the third edition of this fall sale event, which Amazon uses to unofficially kick off the holiday shopping season.
While Prime Day in July remains Amazon’s primary sale event for Prime members, October Prime Day, introduced in 2022, offers subscribers thousands of exclusive deals over two days.
This event not only helps Amazon boost sales but also aims to increase the number of Prime subscribers. Most deals during Prime Big Deal Days are expected to be for Prime members, but some will be available to all Amazon shoppers.
Even though it may seem early for holiday shopping, taking advantage of October Prime Day deals could be wise, as they might be similar to or even match the discounts seen during Black Friday and Cyber Monday.
