Jesus Li, a newcomer to Minneapolis, has brought a fresh perspective to the city’s cultural districts by creating an artistic map in collaboration with Meet Minneapolis.
The map highlights seven districts—Franklin Avenue, Lowry Avenue North, East Lake Street, 38th Street, West Broadway, Central Avenue, and Cedar Avenue—through cultural symbols unique to each area.
For instance, the map features a Black fist for George Floyd Square and a plate of food with the Ecuadorian flag to represent the Ecuadorian cuisine along Central Avenue.
The initiative stems from a city program launched five years ago to invest in these cultural districts and encourage both locals and tourists to explore them.
According to Courtney Ries, senior vice president of destination branding and strategy at Meet Minneapolis, the project aims to spotlight the city’s diversity and encourage economic activity in these areas.
Li, who moved to Minneapolis from Peru in 2021, conducted extensive research for the map. He explored the districts by bus and car, visited local restaurants, and engaged with community members to understand the essence of each neighborhood. His designs reflect the districts’ vibrant stories, emphasizing the universal connection through food and culture.
Previously an advertising professional in Peru, Li shifted careers after earning a master’s in visual studies at the Minneapolis College of Art and Design. He now focuses on art and community projects, with this map serving as a standout achievement. Distributed in August via mailers and at visitor hubs, the map reflects Li’s appreciation for Minneapolis and its multicultural essence.
“This project made me realize I want to stay here,” Li said, adding that his favorite part was experiencing the districts’ richness and seeing people embrace their authentic selves.
