50 Cent is teaming up with former rival Jadakiss to support his coffee brand, Kiss Café, with plans to open its first brick-and-mortar location in Shreveport, Louisiana, by the end of 2024.
Jadakiss, who launched the brand in 2022 with his father Bob Phillips and son Jaewon Phillips, has deep roots in the coffee industry, thanks to his father’s long career.
Meanwhile, 50 Cent has been revitalizing Shreveport through significant real estate investments, and he is now bringing Kiss Café to the city as part of his broader transformation efforts.
The partnership marks a shift from their past rap feud, with 50 Cent confirming the venture on Instagram, tagging Jadakiss and announcing that Shreveport is “ready.” Jadakiss responded enthusiastically, eager to get started. The project aligns with 50 Cent’s larger revitalization plans for Shreveport, where he has already made substantial investments in property.
Bob Phillips, Jadakiss’s father, had previously expressed the dream of opening physical Kiss Café locations and even franchising the brand. The collaboration with 50 Cent could make this dream a reality, blending Jadakiss’s passion for coffee with 50 Cent’s entrepreneurial drive to make a lasting impact on both the brand and the community.