DoorDash has partnered with Klarna to introduce a “buy now, pay later” option for food delivery, allowing customers to split payments into four interest-free installments.
Announced Thursday, the initiative aims to provide greater financial flexibility and will be integrated directly into DoorDash’s checkout system across the U.S.
The move comes as Klarna, a leading Swedish installment payment provider, prepares for a potential IPO later this year.
The partnership has sparked backlash on social media, with critics arguing that financing food deliveries could lead to financial strain. Some users pointed out that if someone cannot afford takeout upfront, they shouldn’t rely on DoorDash, while others called the feature a sign of economic distress rather than innovation.
The controversy reflects broader concerns about “buy now, pay later” services, which have gained popularity among younger consumers but also raised warnings about overspending and debt accumulation.
Despite the criticism, DoorDash executives defended the partnership as a step toward enhancing convenience and affordability. Klarna’s Chief Commercial Officer, David Sykes, emphasized that the expansion into food delivery aligns with the company’s mission to make everyday spending more accessible. The feature is expected to roll out nationwide in the coming weeks, potentially paving the way for further “buy now, pay later” adoption in the on-demand economy.
What’s your thought on eating food now and paying on instalments over time?🤯
