MrBeast pointed out to Mark Zuckerberg that Meta’s lack of multilingual dubbing limits content reach, unlike YouTube, where creators can upload multiple audio tracks for different languages.
Zuckerberg agreed, suggesting AI as a potential solution. MrBeast highlighted that AI-generated dubs in his own voice have already boosted viewer retention on other platforms.
In a recent interview with Colin Rosenblum and Samir Chaudry, MrBeast—real name Jimmy Donaldson—shared his thoughts on improving Meta’s video platforms. He explained that on YouTube, 70% of his audience doesn’t speak English, but thanks to multiple audio tracks, his videos automatically play in the viewer’s native language. This feature allows him to gain tens of millions of views from non-English-speaking regions like Mexico and Brazil. However, he noted that Meta’s platforms lack this capability, which significantly reduces his viewership there.
Donaldson acknowledged that Meta’s teams are working on the issue but argued that if he were CEO, he would prioritize it. He emphasized that helping creators maximize engagement should be a top priority, especially since most of the world does not consume content in English. Zuckerberg, whose net worth stands at $213 billion, agreed and noted that AI could be the key to solving this problem.
MrBeast revealed that on other platforms, he already uses AI to dub his voice into multiple languages, which has slightly increased viewer retention. He predicted that AI technology would soon allow creators to automatically generate high-quality dubs in multiple languages with a single click.
This isn’t the first time MrBeast has challenged tech billionaires. Last year, he declined Elon Musk’s invitation to post videos directly on X, arguing that the ad revenue wouldn’t cover his production costs. After later experimenting with X’s monetization, he earned $263,655 from a single video but cautioned that the revenue was inflated due to advertisers capitalizing on its popularity.
