Diddy has recently wiped clean his Instagram profile, deleting every post, including a video where he apologized for a 2016 assault on his ex-girlfriend Cassie.
His account, followed by nearly 20 million users, now features minimal content, with his bio directing followers to his latest album.
This action comes amidst a backdrop of scandal for the music mogul, involving law enforcement raids on his homes in Los Angeles and Miami as part of a federal sex trafficking investigation.
Diddy, aged 54, faces serious allegations, including multiple claims of sexual assault.
Despite his absence from social media since August 2023, his past posts on the Threads platform remain accessible.
Also, despite his Instagram reset, some posts on another platform, X, where he last posted in February 2024, remain active.
The timing of Diddy’s social media actions coincides with ongoing legal and public relations challenges.