A day after an apparent assassination attempt on former President Donald J. Trump, he appeared on a livestream to promote his new cryptocurrency venture, World Liberty Financial.
Trump emphasized the importance of crypto, saying, “Crypto is one of those things we have to do.”
Joining him were his sons, Donald Trump Jr. and Eric Trump, and two lesser-known crypto entrepreneurs, Chase Herro and Zachary Folkman, who are spearheading the project.
Despite promoting the venture since August, the project’s specifics remain vague, with no official launch date set.
During the livestream, Trump avoided discussing details, leaving it to Herro and Folkman to explain.
Herro has a controversial past and Folkman previously ran a business on dating advice.
The project has raised concerns about potential conflicts of interest and regulatory scrutiny, as Trump’s involvement could influence regulatory agencies if he is elected.
Trump’s involvement in World Liberty Financial follows his past skepticism of cryptocurrencies.
His family members have roles in the venture, with Trump serving as “chief crypto advocate” and his 18-year-old son, Barron, listed as the “DeFi visionary.” The project’s white paper claims it aims to drive mass adoption of stablecoins, though details remain unclear.
The venture will only be available in the U.S. to accredited investors due to regulatory concerns.