MultiChoice Nigeria has announced an increase in subscription prices for its DStv and GOtv packages, citing rising operational costs driven by economic conditions. The new rates will take effect from March 1, 2025.
In a statement to its partners, the company explained the decision, stating:
“Due to prevailing economic factors leading to higher operational costs, we have had to adjust our DStv and GOtv subscription prices. We recognize the impact this may have on our valued customers and have taken this step after careful consideration and analysis.”
Under the revised pricing structure:
• DStv: Premium – N44,500, Compact+ – N30,000, Compact – N19,000, Confam – N11,000, Yanga – N6,000, Padi – N4,400.
• GOtv: Supa Plus – N16,800, Supa – N11,400, Max – N8,500, Jolli – N5,800, Jinja – N3,900, Smallie – N1,900.
MultiChoice Nigeria, a subsidiary of MultiChoice Group, is a major provider of digital satellite and terrestrial television services across Africa, operating both DStv and GOtv.
This is not the first time the company has adjusted prices.
In April 2023, MultiChoice increased subscription fees by 17%, sparking backlash and regulatory scrutiny. A similar hike in 2022 led to a legal dispute with the Competition and Consumer Protection Tribunal (CCPT), which temporarily blocked the increase.
Despite past controversies, MultiChoice has consistently defended its pricing decisions, attributing them to inflation, exchange rate fluctuations, and rising content acquisition costs. The company reassured subscribers of its commitment to delivering high-quality entertainment, stating:
“Our goal remains to provide the best entertainment experience, and we are committed to maintaining top-tier content and service for our viewers in Nigeria.”
With this latest adjustment, concerns about affordability are likely to resurface, particularly given the country’s ongoing economic challenges.
However, MultiChoice maintains that the price adjustment is necessary to support its operations and uphold uninterrupted service delivery.
