Few brands can match the customer loyalty that Disney commands. From its films and cruises to theme parks and merchandise, Disney is one of the most cherished companies worldwide. Families across the globe often spend months—or even years—saving for a trip to one of the brand’s 12 theme parks across six locations. Despite recent criticism over rising ticket and food prices, crowds continue to flock to the parks, generating around $8 billion in 2024 alone from Disney’s theme park division.
Die-hard fans are always on the lookout for fresh reasons to plan their next visit, and Disney just gave them two: the debut of two brand-new shows arriving just in time for summer.
The first is “Disney Villains: Unfairly Ever After,” an immersive experience that gives classic Disney villains like Cruella de Vil, Captain Hook, and Maleficent a chance to rewrite their narratives. Rather than being portrayed as one-dimensional villains, this show lets them share their perspectives, asking the audience: Who is the most misunderstood of them all? With an interactive format led by the Magic Mirror, the audience decides which character deserves the most sympathy. Housed in the state-of-the-art Sunset Showcase at Hollywood Studios, the production features cutting-edge theater technology, vibrant costumes, and dazzling effects. It officially opens on May 27, 2025, with daily performances.
Also debuting that day is “The Little Mermaid – A Musical Adventure,” a reimagined stage adaptation of the beloved animated classic. Guests can expect a magical blend of stunning visuals, innovative puppetry, immersive effects, and beloved songs like “Under the Sea” and “Part of Your World,” alongside new musical moments such as “Daughters of Triton” and “Kiss the Girl.” Designed to reflect Ariel’s unique outlook on the world, this fresh take on a fan favorite aims to enchant audiences of all ages.
Disney’s continued ability to evolve while maintaining its core magic is a big part of why it ranks 13th globally in customer satisfaction among media and entertainment brands, according to Survey Sensum.
High marks for customer service, innovation, emotional connection, and quality experiences keep fans coming back—and these two new productions are sure to give them another reason to return.
