McDonald’s is launching a new chain, CosMc’s, focusing on coffee and drinks to compete with Starbucks and Dunkin’.
The first location opens in Illinois this month, with plans for additional restaurants in 2024.
CEO Chris Kempczinski highlights the move into the $100 billion afternoon beverage market.
CosMc’s will offer unique drinks like churro frappe and s’mores cold brew, alongside McDonald’s favorites.
Customization options include popping boba and flavor syrups.
The debut restaurant is in Bolingbrook, Illinois, and 10 more are set for Texas in 2024.
McDonald’s plans a significant global expansion, aiming for 10,000 new stores by 2027.
