Kanye West remains steadfast in his belief that he will recuperate his losses stemming from the terminated partnership with Adidas.
Previously, Adidas cut ties with the rapper due to antisemitic remarks he made in 2022, prompting a cessation of Yeezy-branded production and payments to West and his enterprises.
Despite this setback, West has launched his own merchandise on Yeezy.com, priced at $20 each, echoing a business proposal he had pitched to Gap.
With an optimistic outlook, West aims to rebound from his reported $8 billion losses and surpass Adidas’s stature someday.
His recent Super Bowl LVIII ad, shot on his phone, generated millions in sales, showcasing a potential path to financial recovery.
Amidst the turbulence, West remains committed to his artistic endeavors in both music and fashion, determined to rebuild his empire.