Snoop Dogg surprised fans with an announcement that he was giving up smoking, but it turned out to be a clever ad campaign for a new smokeless fire pit by Solo Stove.
In the video, Snoop Dogg promotes “The Snoop Stove,” a limited edition product hot enough to make the Doggfather go smokeless.
Despite the initial shock, some fans on social media weren’t convinced, joking about Snoop’s ability to influence for a brand deal.
Throughout his career, Snoop Dogg has been associated with marijuana, and his partnership with Solo Stove adds a new twist to his iconic image.
