YouTube is intensifying its battle against ad blockers, emphasizing that using them may lead to a compromised viewing experience.
The platform is urging users to either allow ads or subscribe to YouTube Premium for an ad-free experience, highlighting the importance of ads for content creators.
Reports suggest users with ad blockers may face delays before watching videos, impacting various browsers.
YouTube’s recent efforts include pop-up warnings and restricting video access for users who persistently ignore these warnings.
This heightened approach aims to boost ad revenue and promote subscriptions to YouTube Premium, starting at $13.99 a month.