In late 2022, Adidas terminated its collaboration with Kanye West due to antisemitic comments, resulting in the discontinuation of the Yeezy product line.
West expressed dissatisfaction, accusing Adidas of selling unauthorized Yeezy 350 colorways, claiming a $250 million lawsuit against him, and alleging non-compensation for shoe sales.
The situation garnered significant attention on social media.
The unfolding events between West and Adidas pose an intriguing development to watch.