Nigerian superstar Davido has entered into a groundbreaking partnership with United Masters, a pivotal development in the music industry.
United Masters announced this significant collaboration on April 18, 2024, through their official Instagram, describing it as a game-changer in the music landscape.
A press release hailed the partnership as transformative, set to elevate emerging artists from Africa to unprecedented levels of success.
Operating under the umbrella of Davido Music Worldwide (DMW), Davido expressed excitement about this new venture, highlighting its importance for both upcoming talents and established artists worldwide.
This partnership represents a dynamic shift in the African music scene, leveraging Davido’s unmatched influence to nurture the next generation of musical stars.
David Adeleke, also known as Davido, joins a league of Nigerian artists collaborating with United Masters, following the company’s previous partnership with Sarz Academy in 2023.
Davido’s latest initiative, Nine+, comes on the heels of DMW’s recent rebranding to DMW 2.0.
Notably, Morravey and Logos Olori, featured on Davido’s Grammy-nominated fourth album ‘Timeless’, have secured contracts with the label.
Davido’s rise to stardom soared with his historic performance at Madison Square Garden, where he became only the third Nigerian artist to headline a sold-out concert at the venue.
His success as both an artist and label boss underscores his commitment to shaping the future of the music industry.
Through Nine+, he aims to usher in a new era of talent and creativity, solidifying his legacy as a visionary in the global music scene.
In December 2023, United Masters launched its services in Nigeria, providing innovative technology and unique artist marketing solutions for Nigerian musicians.
Through their platform, Nigerian artists can upload and distribute their music to global media partners like Spotify, Facebook, Instagram, Apple Music, YouTube, Snap, TikTok, as well as critical African services including Boomplay, Audiomack, Muska, Music in Ayoba, Anghami, and Joox.
Chauser Barnes, Chief Marketing Officer of United Masters, highlighted the importance of ensuring stable financial returns for both emerging and established artists in an interview with News Central TV.
He emphasized the company’s commitment to transparency in dealings, aiming to provide a stable financial return for artists regardless of their size or platform, decrypting the financial landscape for everyone involved.
