A 60-year-old woman saw her dream of becoming the oldest Miss Universe contestant end during Argentina’s annual beauty pageant, amidst a flurry of sequins and selfies.
Alejandra Marisa RodrÃguez, a hospital legal adviser, didn’t win the Miss Argentina crown, although her participation was celebrated as a triumph over ageism in a youth-focused society. She did, however, secure the title of “best face,” one of several categories including best evening gown, best swimsuit, and most elegant.
During the contest, she thanked everyone who supported her victory in the Miss Buenos Aires competition the previous month. Her win received global attention after Miss Universe abolished its age limit, thrusting her into local fame.
Backstage, still in her red cocktail dress, RodrÃguez told The Associated Press, “What happened to me has opened a new door for many people who may have struggled. It was an adventure without expectations beyond taking on a new challenge.”
For the swimsuit segment, RodrÃguez chose a modest one-piece suit with a shawl over her shoulders, adding a shimmy to the crowd’s delight.
Ultimately, Magali Benejam, a 29-year-old actress and model from Cordoba, won the “best swimsuit” award in a blue bikini and stilettos, and was crowned Miss Argentina. She will represent Argentina at the global competition in Mexico City in November.
Benejam’s win followed a recent rule change removing the age cap of 28, allowing participants over 18 for the first time in the Miss Universe contest’s 73-year history.
The Miss Universe pageant, often criticized by feminists, has modernized by removing contentious eligibility criteria and promoting values like empathy, confidence, and authenticity. However, some argue it still upholds youthful beauty standards.
RodrÃguez’s participation at 60 was praised for challenging norms but also sparked concerns about unrealistic standards for older women. Her youthful looks and award-winning face made her blend in with younger contestants.
Argentine feminist activist Lala Pasquinelli remarked, “It suggests that all 60-year-old women should look youthful and fresh, like they were 25. If they don’t, it implies they aren’t willing to make the necessary sacrifices.”
RodrÃguez’s journey in the competition underscored broader discussions about age, beauty standards, and the evolving nature of beauty pageants in a changing cultural landscape.
