The Recording Academy, which oversees the prestigious GRAMMY Awards, is expanding its support for music creators globally.
Teaming up with Ministries of Culture and key stakeholders in the Middle East and Africa, the academy is looking to enhance its presence and services in these growing music markets.
“This is exciting because music is one of humanity’s greatest natural resources,” said Harvey Mason Jr., CEO of the Recording Academy.
In the past two years, leaders from the Academy have visited these regions, taking part in listening sessions, briefings, tours, and direct discussions with governmental bodies and music creators.
The Academy is collaborating closely with Ministries of Culture in Kenya, Saudi Arabia, Nigeria, as well as Abu Dhabi’s Department of Culture and Tourism, the Rwanda Development Board, and South Africa’s Ministry of Sports, Arts, and Culture. Memorandums of Understanding (MOUs) have been signed with Ghana and the Ivory Coast.