Chinese online retailers Shein and Temu will raise prices for U.S. customers starting Friday, citing increased costs from former President Donald Trump’s newly imposed tariffs.
Both companies issued identical statements earlier this month, saying the hike was necessary due to rising operating expenses tied to changes in global trade rules. The price adjustments are set to begin on April 25.
“Due to recent changes in global trade rules and tariffs, our operating expenses have gone up,” the companies stated. “To keep offering the products you love without compromising on quality, we will be making price adjustments.”
The move follows Trump’s announcement of significant tariff increases on Chinese goods—up to 145%—and the closure of the “de minimis” loophole, which had allowed duty-free imports on items under $800. The trade war has intensified, with China retaliating with its own tariffs and other measures.
Temu, a U.S.-based subsidiary of Chinese e-commerce giant Pinduoduo, offers a wide range of affordable products.
Shein, a major fast-fashion brand, sells budget clothing made in China to U.S. shoppers. Both companies have not disclosed the exact scale of the price increases.
While Trump claims trade negotiations between the U.S. and China are underway, Chinese officials have publicly denied that talks have taken place, calling his statements “fake news.”
The ongoing tariff battle has already prompted several major brands, including Best Buy, Nintendo, and Ferrari, to announce similar price hikes in the U.S.
