In a poignant announcement resonating across the Nigerian music scene, Innocent Ujah Idibia, popularly known as ‘2Baba,’ and his longtime manager, Efe Omorogbe, revealed the conclusion of their 20-year partnership via Now Muzik’s Instagram.
This significant separation marks the end of an era, effective immediately.
Omorogbe, Co-founder and CEO of Now Muzik, expressed gratitude for the collaborative journey with 2Baba, acknowledging the trust and friendship that defined their dynamic alliance.
Reflecting on their milestones, he emphasized their collective impact on the Nigerian and African entertainment landscape, defining an era and contributing to industry growth.
In return, 2Baba conveyed heartfelt appreciation for Omorogbe and the Now Muzik team, attributing much of his career success to their support.
The music icon announced his transition to self-management under ‘Hypertek Digital,’ closing the chapter with Now Muzik and ushering in a new phase of creative exploration.
The partnership’s legacy, marked by shared vision and dedication, stands as a testament to collaboration’s transformative power, propelling 2Baba to unprecedented success.
As the curtains fall on this iconic collaboration, optimism for the future prevails, with Omorogbe pledging continued support, and 2Baba embarking on a journey of self-discovery and artistic reinvention.
This 20-year partnership’s conclusion signifies not only a milestone in their careers but also reflects a broader shift in the Nigerian music industry.
It underscores adaptability in an evolving landscape, reaffirming music’s enduring power to unite, inspire, and transcend boundaries.
As they embrace new beginnings, their legacy resonates, shaping the future of Nigerian music.
