Auntie Anne’s is releasing a new perfume inspired by its signature pretzels, named “Knead.”
The fragrance features the scents of buttery dough, salt, and a touch of sweetness, designed to evoke the nostalgic aroma of walking past an Auntie Anne’s store in a mall.
To celebrate the launch, a pop-up perfume shop will open on August 13 in New York City. The perfume will later be available on Auntie Anne’s website, with a 1-ounce bottle priced at $25 and a 3.4-ounce bottle for $45.
Would you wear this perfume? Drop your comments below.
